Design Brief Summary: Redesign the packaging for a line of Vegan Ice Cream for a Vegan Ice Cream Company.

Challenge: The challenges here included capturing the essence of the brand and creating a visual identity that shows the vegan and natural principles.

Solution:

Logo: The logo was designed to reflect the vegan ice cream company’s identity. I wanted to give it a symplistic yet organic feel since again the company is commited to veganism and nature.

Color Palette: The Color palette consisted of fresh and vibrant mint green and cream beidge, along with a nature inspired soft brown. Mint Green often symbolizes freshness, health and nature. While cream beidge evokes softness and the color of the vanilla. Soft brown shows earthy flavors and natural ingredients. These color combinations conveys the brand’s commitment to freshness, health and natural goodness.

Packaging Design: The design layout was to encapture the nature feel of the brand as well as to also emphasize the ice cream flavor that are within the product. I wanted to make it simple but obvious to what was inside.

Final Outcome: The efforts successfully transformed the vegan ice cream company’s packaging design to better reflect its values and appeal to its audience. the fresh and vibrant color palette created a visually appealing look. and the logo captured the essence of the brand and communicated the commitment to veganism and nature. The packaging design conveyed the brand’s freshness, natural goodnes, and eco friendly approach.